Unlocking Profits: Amy Youngren’s Secrets to Engaging Real Estate Videos

Make Real Estate Videos that make YOU Money!

Overcome Your Fear of Video (Your Future Clients Are Waiting)

Most REALTORS® rely on word of mouth. Your network is your business.
But what if you could grow that network even when you weren’t physically present?

Here’s one big truth: it takes 6–8 interactions for a person to trust you enough to accept your sales pitch. That’s where the “Rule of 7” comes from.

Here’s the second truth: the quality of those interactions matters. Single memes or generic posts just get scrolled past. They don’t build connection.

Now here’s the big difference: video.
Video shows up as you — your voice, your face, your vibe. And yes, many agents hesitate. They think “that’s so cringe.” But genuine is exactly what people want. They want to know who you are, and if you — being you — are the kind of person they can trust with one of the largest financial decisions of their life.

This article is based on the video “How to Make Real Estate Videos That Make You Money” from Curaytor Excellence 2016, featuring Amy Youngren.

Amy is not just theory. She’s a real-estate investor, speaker, and founder of one of Canada’s fastest-growing, award-winning real-estate teams: North Group. With 20 + years of industry experience both corporate and sales, she helps real-estate entrepreneurs build systems, marketing, and service that generate word-of-mouth by design. Her team helps 300 + clients annually, and she’s been named one of Inman’s “100 Most Influential in Real Estate.” She’s guided her team to titles like “Most Innovative Real Estate Team,” and ranked in the top .01% in Canada via the Toronto Regional Real Estate Board. As a regular industry commentator, she’s been featured in outlets like Canadian Press, Toronto Star, CTV and Yahoo! Finance.

Bottom-line: if you want to grow trust, credibility, leads and clients — video is a tool you can use right now.

So let’s get practical:

• Hit record. Even a short, simple video of you talking to camera can massively increase your reach and connection.
• Be human. Don’t aim for perfect. Aim for honest. Your ideal client will mirror that authenticity.
• Stay consistent. Every post or video is another touchpoint in the “Rule of 7.”
• Focus on value. Use your video to answer real questions, solve real problems, tell real stories.
• Promote yourself subtly. Your goal isn’t a hard sell—it’s building trust for your larger sale down the road.

Your next client is just one video away. Don’t wait to show up.

If you’d like a quick checklist to help remember the steps, here you go!